Network-ing Does Not Equal Network WEAVING

For those of us who don’t resonate to Harvey McKay’s ‘Swim With the Sharks’ and that ilk – the default, mainstream meaning of ‘networking’ can be a big turn-off . We’ve come to understand it as a specific, often self-serving, not-necessarily-authentic, social butterflying kind of activity. To many of us ‘networking’ is a popularity contest – best left to smarmy salesmen, politicians, corporate CEOs & lobbyists. We get a little queasy just contemplating joining those ranks. And no amount of rosy pep-talk convinces us. For introverts and those who value authenticity ‘Networking’ fires up the wrong imaginings.

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